What’s Creative About the Creative Process?

I always consider myself fortunate to be associated with creative folks. Yes, I know, many creative folks can get a little shy owning up to the gifts they have been given. But being around creatives like Randy Hart (Creative Director, Aircast Production) and Ron Mendelsohn (President/CEO, Exec Prod, Megatrax Production Music) is always really insightful. But, for any creative, where does the creative in the creative process come from? What lights their creative candle? Chance? Happenstance? Maybe…sometimes. But luck is not a reliable bus to travel on.

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megatrax and rubbermaid together over some sweet music

Our client, Panache Editorial, created a great commercial for the Rubbermaid Reveal Spray Mop featuring the track “Country Comfort” from Megatrax’s catalog The Scene. The track, composed by Willie Aron and Mary Jo Greene, appears on the CD TS051 Quirky Pop. Says Editor Josh Sklaroff, from Panache Editorial “This piece of music really worked well with to bring out the vibe we were looking for. It time up perfectly with the picture and enhanced the spot. With thousands of songs in their library, we can always count on Megatrax to come through.” This article originally appeared in the Megatrax newsletter. Click here to subscribe!

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get to know aircast division manager joe falkner

On October 11, Joe Falkner took his place as the Division Manager for Megatrax’s custom scoring division, Aircast Production. Based in Dallas, TX, Joe will bring his experience from 18 years working in custom music and his dedication to excellent customer service to the Aircast team. We’re excited to have him on board, and we sat down with him to find out a little bit about where he came from and how he approaches his work. Megatrax: Joe, how did you get started in production music sales? Joe Falkner: When I moved to Dallas, I was involved in commercial real estate, but also had a friend who was a composer. […]

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happy thanksgiving from megatrax!

Photo by Wayne Dumbleton

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spotify lost millions in 2009, but still hopes for u.s. launch

Spotify, the European music listening service that keeps teasing the U.S. with hopes of a launch stateside has been delayed in coming to our fair shores by contracts and licensing issues. It turns out that licensing is a problem at home, too, and that the service lost millions of dollars in 2009. According to the San Francisco Chronicle: Spotify has just published its financial results for 2009, and the European streaming music service is bleeding fast. Spotify may have users “by the balls” (in the words of original Napster founder and Spotify investor Sean Parker), but content owners have Spotify in an even tighter grip. According to the financial statements […]

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the latest from the aircast blog: “could you make it sound more red?”

Randy Hart, Creative Services Director for our Aircast division has recently gotten on the blogging bandwagon, and he’s producing some great stuff. Here’s an excerpt from his latest blog post, and we hop you’ll click through to read the whole entry and start checking in on Randy regularly. First-for any of my clients and friends that have heard this story before, please understand that this blog allows for a broader throw of some favorite stories related to custom music production. So to them, if you need to check your stocks, grab a snack or get lost in youtube for a little while, now may be the time. For everyone else, […]

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meet the producers of intervox!

Intervox goes to the four corners of the globe to bring you an international mix of modern musical genres.  Meet the producers of Intervox! Megatrax: Tell us about your background. How did you each get started in the music industry, and what led you to producing? How did you land at Intervox? Martin Pelz: I started making music in 1989 with multi track tapes, early samplers and drum machines. A few years later, after countless gigs, a gold record, and a jazz theory and upright bass diploma, I started working as an audio engineer, composer and co-producer in a professional recording studio. After gaining experience in pop, rock, dance and […]

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music giants still struggling to make streaming music available to us market

Industry giants are still limping towards streaming music online, and Peter Kafka seems to be the man with his finger on the pulse of the issue. In an article Monday for Media Memo on All Things Digital, he speculated that Apple’s big announcement this week (which turned out to be that the Beatles are now available on iTunes) might be about a subscription service that would allow users to stream music. He said: It’s easy to understand why Apple might head in that direction: Generally, because it seems inevitable and because Google has been talking about doing something similar. And specifically, because Apple has that shiny new North Carolina data center to […]

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megatrax celebrates 20 years of production music, custom scoring, technical innovation, and more!

Megatrax Music, one of the world’s leading production music companies, celebrates in 2011 its 20th anniversary of providing the highest quality music to some of the top productions in the entertainment industry. The company will be making a splash in public all year with events and appearances at conferences and trade shows to mark the milestone. Kicking off in April with an anniversary-themed appearance at the National Association of Broadcasters Show in Las Vegas, and continuing with appearances at conferences nationally and sponsored client lunches featuring artists from the company’s Marquee Music label, Megatrax is eager to celebrate their longevity with old friends while inviting new ones into the fold […]

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