the shiny new thing syndrome, from phil macko, svp of sales
In the ultra-competitive entertainment world, staying ahead of the creative curve is one important way to differentiate your company from the rest of the pack. Taking the creative lead is especially important in the highly competitive arenas of Television Programming, Feature Film Marketing and Gaming. I am sure all will agree that music plays a critical synergistic role in entertainment product as it provides the punctuation point to the scenes it is laid against and serves to convey the urgency, sensitivity and imagination behind the sequence of events that are occurring while it plays. Couple the drive to stay ahead of the creative curve with the need to find trend-setting [...]
catch aircast custom’s randy hart on digital production buzz tonight!
On the heels of our announcement of Aircast Custom Music’s recent work for KAKE, Aircast’s Creative Services Director, Randy Hart, has been invited to join the panel on tonight’s episode of Digital Production BuZZ! In tonight’s episode, host Larry Jordan and co-host Michael Horton are looking at creating art and music with guests Randy, Dr. Barry Sandrew (Founder, CTO, and COO, Legend3D), Tom Bennett (CEO and Co-Founder, Pond5) and Bruce Nazarian (The Digital Guy). The program airs LIVE from 6-7pm pacific, and you can participate in the conversation three ways: Call 1-866-977-BUZZ (2899) (or +1-818-879-5115 for callers outside the U.S.) before the show Join in the Live Chat during the show and ask your questions there [...]
cnn joins the new era for cable with 24-hour streaming news
Cable news giant CNN is part of a new era in cable television this week thanks to the launch of their 24-hour news in the streaming video format. How and when additional networks will follow is yet unknown, but advertisers and programmers must be on alert… CNN announced on their blog: CNN and HLN’s complete 24-hour television networks will be streamed live onCNN.com, the CNN App for iPad and the CNN App for iPhone and iPod touchbeginning today, July 18. CNN Worldwide is the first news organization to stream its linear television channels online and on mobile devices to consumers who subscribe to a multi-channel video service. Simultaneous to this launch,CNN.com has [...]
aircast custom music creates custom sounds for kake
AIRCAST CUSTOM MUSIC CREATES CUSTOM SOUNDS FOR KAKE Megatrax’s Custom Scoring Division Produces New Themes for ABC Affiliate JULY 18, 2011 – North Hollywood – Aircast Custom Music has contributed to Kansas ABC-affiliate KAKE News’ brand refreshment with sound, creating a new set of themes for their newscasts and a new audio logo. Says Tim Boknecht of KAKE: “We looked far and wide for the right company to help us create a new signature music identity for KAKEland. The open personalities at Aircast and their deep experience in the industry combined to craft an out-of-this-world package that ultimately speaks for itself. We couldn’t be happier.” Aircast’s modular approach to KAKE’s package has resulted [...]
licensing notes from leisa korn for 7/18/2011
The Business Affairs/Customer Service department at Megatrax is really heating up this summer! We are busier than ever keeping up with the ever changing needs of our clients and composers. Here is just a little taste of what we currently have on our plates. Megatrax has signed with one of the largest audio detection services who can “accurately detect music underneath dialogue, sound effects or voiceovers in full duration even in the noisiest “dirty audio” environments.” The detailed reports we will receive and analyze will provide us with information about, where, when and how much of our music is being used in the captured markets. Combined with another service we [...]
netflix renews with nbc
NBC deserves kudos for its willingness to embrace streaming media– arguably the future of television– rather than shying away out of fear of losing revenue from the traditional advertising opportunities in the broadcast medium. One of the founding partners in Hulu, NBC has also been working with Netflix to get NBC programming out to Netflix subscribers via Netflix’s streaming video service. As of today, we know that NBC will continue to do that– with a few changes. AV Club’s Sean O’Neal reports: …Like yesterday’s price hike, the deal is being spun as a positive, with Netflix proudly announcing that it had signed a multiyear renewal of its rights to NBC Universal [...]
retromania versus creativity
Much has been written over the past few years about exciting new breakthroughs in music technology, but there has been relatively little discussion on how all of these new developments will affect the creation and experience of music. Not so long ago, music could only be experienced in real-time. This all changed once recording technology was invented; for the first time, performances could be captured forever and auditioned at will. Improvements in recording technology (LPs to 8-tracks to cassettes to CDs to MP3 players) only represented incremental improvements to this paradigm. However we now faced with an all new scenario that is every bit as groundbreaking as the advent of [...]
6 Things to Consider for a News Music package
As discussed in previous posts, the landscape for local television news music has changed in many ways over the past 5 to 15 years. With a greater need to brand across multimedia applications and having less time for actual opens (now between :06 and :08), today’s considerations from a station’s standpoint require a different mindset about what will be most beneficial to their branding and identity needs. The first time a news director and/or creative services director has the opportunity to change their audio brand can be daunting. Here are 6 quick tips to help make that process a little easier to navigate.
jim goss talks 20 years of megatrax: “listen– if it’s not on the cd, we’ll make it for you.”
Jim Goss, SVP Creative Services, On-Air Promotions and Short Form Programming at The Inspiration Networks, stopped at Megatrax’s booth at PromaxBDA in New York to reminisce about 20 years of working with Megatrax.
megatrax parties with clients at promaxbda
Megatrax partied with some of our amazing clients at the BowlMor Lanes in New York City during last week’s PromaxBDA. Thanks to everyone who made it out! We hope to see everyone again soon!
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categories
- client testimonials
- guest posts
- industry news and trends
- interviews with megatrax talent
- licensing notes from leisa korn, vp of business affairs
- notes from aircast custom music
- notes from phil macko and the sales team
- notes from ron mendelsohn, ceo
- notes from wendie colter and the production team
- songstuff by cary ginell
- with love, from megatrax
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