beyond product placement

At a recent meeting with a creative director at a large cable network, we were discussing the promotions of their shows.  As this has been a mainstay of production music and custom music for a long time, it’s fascinating to see where the industry has evolved to, staying ahead of the curve of getting their productions recognized and looking deeper into the ripple effect this has on music needs. Not so many years ago, product placement within a program was a somewhat novel yet “invisible” method of advertising a product.  Now, the lines of product placement have gotten significantly more blurred as networks and their programs are offering their sponsors […]

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megatrax attends set’s broadcast & cable trade show in brazil

Diana Corbin, Megatrax’s Division Manager of Brazil and Post/Production/Radio, Central America  attended the Broadcast & Cable Trade Show sponsored by the SET- Sociedade Brasileira de Engenharia & Televisão in August. Focused on the Television and Cable Industry, this event is a broadcast and technology show similar to NAB but on a smaller scale. Exhibitors are broadcast equipment, media and service providers. Attendees are a mix of employees, management, decision makers, etc. in the Television, Radio, Production and Post Industries. Diana took a moment recently to share what she saw and experienced at the show on behalf of Megatrax Brasil. MX: What was Megatrax doing at the SET show? DC: We were […]

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business books: a post from phil macko, svp of sales

I attended a webinar recently hosted by bestselling author Keith McFarland, and he made a comment that caught my attention. He said that in his opinion, the problem with business books is that they lead business owners and management folks to believe that there is a recipe to success, when in fact there is none. I am not sure how this statement helps him sell the two business books he has written, but I found it worthy of consideration. To provide background on his perspective, he explained that over the past several years he had interviewed the CEOs and management teams from nine “super growth” companies. As a point of […]

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megatrax & promaxbda nurture new talent with “making the cut”

MEGATRAX & PROMAXBDA NURTURE NEW TALENT WITH “MAKING THE CUT” Contest helps students enter into sports marketing industry. October 19, 2011 – North Hollywood – Megatrax Production Music and PromaxBDA, are working with MLB Network, Workshop Creative and Jason Marks Talent on the Sports Media Marketing Making the Cut competition: an opportunity for students to create an innovative on-air promotion for a premiere sports network. Contest entrants will create :30 or :60 promos for one of two MLB Network programs using production music provided by Megatrax. Megatrax has made high-energy rock, rocktronica, and orchestral music that evokes action sports, epic sports, and human drama in the Olympic vein available for […]

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was steve jobs good for music?

Steve Jobs’ effect on our culture was pervasive. Apple computers, then Apple music devices and cell phones– not to mention the software applications that found a home on Apple hardware, all brought irrefragable change to the way we access music and even think about music. In a recent post, I made the observation that the effect of the iPod + the iTunes store was enormous, partly, because it created the death of nostalgia. Every song we have ever loved is at our finger tips and in our ears right now, at this moment. We never have to long to hear a song from our distant past and are unable to […]

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megatrax answers your requests with “yafi”: you asked for it

The latest YAFI release is on its way, and CEO/producer Ron Mendelsohn took a moment to tell us what to expect in the new volume. Megatrax: First, Ron: What is YAFI? Ron Mendelsohn: YAFI is You Asked For It- it is a series in the Megatrax library of client request albums MX: What inspired it? RM: Just the whole idea that we get a lot of client requests that are coming in for all kinds of different styles and material, and I realized we needed to put together a series to meet these requests because they weren’t being met in our normal release schedule MX: What are some highlights? RM: […]

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licensing notes from leisa korn for 10/10/2011

While most of the country is enjoying the changing leaves this season, we sit here in sunny Southern California watching the leaves age gracefully, hoping we might see something other than brown or yellow burst across the landscape. And like the changes that come with each season, we can all share in the arrival of our latest statements from our performing rights organizations. The dollar value of each captured performance is sure to change with the seasons… either up or down and the impact of the performances that each society covers will sometimes change as well. And as you know from my previous blogs, I am particularly interested in the […]

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megatrax and videohelper team up to serve brazil

VideoHelper signs exclusive contract with Megatrax Brasil North Hollywood – New York’s production music rebels, VideoHelper, have signed an exclusive representation agreement with Megatrax Brasil, the Brazilian branch of Megatrax Production Music. This landmark union of two of the top independent production music companies based in the US will serve the Brazilian market with a broader variety of cues and promos for broadcast and beyond. Say Joe Saba and Stewart Winter, Co-founders of VideoHelper: “We are excited to partner with Megatrax in Brazil. They have a great team in place, and we are confident that this unique marriage of catalogs combined with their experience will create all kinds of new […]

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opry returns to tv with new theme from aircast custom

Aircast Custom Music produces new theme for Grand Ole Opry TV & Radio broadcasts North Hollywood – The Grand Ole Opry will be returning to the airwaves this fall with a new theme, developed by Megatrax Production Music’s custom scoring division, Aircast Custom Music. The themed broadcasts can be seen on Great American Country (GAC) on television and heard syndicated on the Westwood One Radio Network beginning this month. Says Randy Hart, Creative Services Director for Aircast: “It is an honor to be asked to produce a theme package for an icon like the Grand Ole Opry. For their relaunch on television they wanted a high energy, contemporary-sounding piece, primarily […]

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word of mouth times 800 million

Facebook’s recent announcement of partnerships with streaming music services such as Spotify, Rhapsody, Rdio, iHeartRadio and others represents yet another inevitable development in the unfolding of the digital media landscape.  These partnerships allow Facebook users to see in real time what their friends are listening to, share playlists and make recommendations. (Using Spotify, I was easily able to put together a playlist and publish it on Facebook, although I haven’t received any comments yet about my rather unconventional and eclectic musical tastes…) This is an interesting development for a number of reasons. “Word of mouth” has always been a primary motivator when it comes to making purchase decisions, and certainly […]

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