megatrax & promaxbda nurture new talent with “making the cut”

MEGATRAX & PROMAXBDA NURTURE NEW TALENT WITH “MAKING THE CUT”

Contest helps students enter into sports marketing industry.

October 19, 2011 – North Hollywood – Megatrax Production Music and PromaxBDA, are working with MLB Network, Workshop Creative and Jason Marks Talent on the Sports Media Marketing Making the Cut competition: an opportunity for students to create an innovative on-air promotion for a premiere sports network. Contest entrants will create :30 or :60 promos for one of two MLB Network programs using production music provided by Megatrax.

Megatrax has made high-energy rock, rocktronica, and orchestral music that evokes action sports, epic sports, and human drama in the Olympic vein available for use during the competition, offering students a choice of any of 58 tracks from their Megatrax and “The Scene” catalogs.

Says Megatrax CEO Ron Mendelsohn: “We are delighted to be the exclusive music provider for the PromaxBDA Sports Media Marketing ‘Making the Cut’ competition. We applaud PromaxBDA for creating these opportunities for students and for helping nurture the next generation of promotion and marketing talent.”

According to the Making the Cut contest website, “The creative objective of Making the Cut is to put together a promo that captures the essence of one of two shows on MLB Network: Opening Day and/or MLB Tonight.

Entries are being accepted until October 30 at www.PromaxBDA.org. Access to contest details and the entry screen can be found under “Awards” on the home page. Contest open to PromaxBDA members only. Students may become members for free by registering during contest entry process. The first-place winner will receive a one-night hotel stay at the conference Hotel and a complimentary registration to the 2011 Sports Media Marketing Summit and Awards in NYC, November 15 at the Millennium Broadway Hotel.

About PromaxBDA

PromaxBDA (promaxbda.org) is a global, non-profit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry. PromaxBDA’s mission is to lead the conversation about the role marketing, promotion and design play in the value of media across content platforms. With a combined membership of over 3,000 companies and individuals drawn from more than 70 countries, PromaxBDA is a truly international organization uniting the individuals who will pioneer tomorrow’s electronic and broadcast media.

For more information regarding the Sports Media Marketing Making the Cut competition, visit www.PromaxBDA.org, or contact Katerina Zacharia, Director of Industry Development and Diversity for PromaxBDA at katerina@promaxbda.org or 310.789.1523.

To learn more about the music Megatrax provided for the competition, contact Jonathan Weiner, Megatrax’s Director of Marketing at JWeiner@Megatrax.com or 818.255.7153.

***

Megatrax Production Music, the leading independent production music source for film, broadcast, advertising and multimedia, was founded in 1991 and has been serving the media and entertainment industries for 20 years. Originally established by composers JC Dwyer and Ron Mendelsohn in a studio adjacent to ABC Network, Megatrax is currently based in North Hollywood and maintains a 14,000 square foot facility housing multiple recording studios, edit rooms and offices.

Its staff has grown to include 38 full- and part-time employees and a growing network of award-winning artists, composers and producers. The company has expanded beyond its original flagship Megatrax library to a total of nine premium music catalogs including Amusicom, Beat Bites, Intervox, LA Riot, Sensacion, The Scene, and Tonal Injection, plus their indie artist Marquee Music label.

In addition to their music catalogs, the company now offers a host of additional services including custom scoring and broadcast news/ID packages through their Aircast Custom Music division. Megatrax has always striven to be a leader in technological advancement, most recently leading the charge with their unequalled music search and hard drive music delivery systems.

Among the notables who have contributed to Megatrax’s body of music in the last 20 years are:

Acclaimed Film/TV composer Chris Hajian

Emmy-nominated Film/TV composer Donn Wilkerson

Emmy-nominated Film/TV composer Craig Stuart Garfinkle

Emmy Award-winning Film/TV composer Danny Pelfrey

Grammy Award-winning composer and arranger Jorge Calandrelli

Trailer Music veteran producer Robert Etoll

Veteran urban/hip-hop producer Christian Salyer

Acclaimed Chronic Music producers Eric Cunningham and Chris Lang

Find Megatrax and Aircast Custom Music online at: www.Megatrax.com and www.AircastMusic.com.

About the author

Megatrax Megatrax Production Music is the leading independent music source. Megatrax is dedicated to creating, licensing and delivering the finest quality production and custom music and best customer service in the industry. At Megatrax, our philosophy has always been to stay ahead of technology and to create exceptional quality music. Our commitment to excellence is evident in both the music we produce and the carefully selected catalogs that we represent. Our staff is dedicated to serving you in every way possible and our service team is focused on your specific production requirements. We have a list of products and services that are unmatched in the production music industry and are constantly evolving with your changing needs.

Comments are closed