SONGSTUFF by Cary Ginell: Songs for the 2012 Presidential Campaign

As the 2012 presidential campaign drones on, I thought it might be appropriate to fully explore a subject that Randy Hart broached in a recent blog titled “Music and Political Elections.” As of now, most of America has yet to hear songs associated with the major candidates in the current presidential race. This is mainly due to the fact that the campaign is still in its regional phase, as the Republicans plow, state-by-state, through the primary season, while President Obama remains in a holding mode, awaiting the outcome so he can settle on a definitive adversary and customize his strategy accordingly. It’s not that there aren’t any quality songs out […]

Read More →

notes from sxsw 2012

This year’s SXSW was the usual exhilarating, exhausting experience filled with great music, from exciting new finds to familiar faces. I had fun saying hello to some of our wonderful clients at several interesting panels (the panel in the slideshow below features l-r Sherry Orson, J.T. Griffith, Amy Rosen, John Anderson, & Ryan Fitch) and special events, and I also caught up with some of our terrific Marquee Music poster artists at the annual Flatstock poster show. Having been Megatrax’s emissary to SXSW for the past five years as producer and talent scout for our Marquee Music catalog, and also having performed there as an artist for many years, I […]

Read More →

ogilvy notes & huffington post bring you the panels of sxsw 2012

The Huffington Post has compiled a series of amazing panel-at-a-glance illustrations created by the Ogilvy advertising agency at SWSX this year. The “Future of Music” panel illustration (part of which is featured here) is especially good. See a short piece about the illustrations & the full slideshow at the Huffington Post by clicking HERE. 

Read More →

a simple suggestion to a happier life

“Under commit, over deliver!” Do this and your life will change for the better. Period. When asked how soon you can complete a project, answer with a promise to deliver at least two days after you know you can. Then deliver one day early. That is how you over-deliver. It is inherently in our nature to try to please important others in our lives. Be it bosses or spouses, our reflex reaction is often to promise them what we think they want to hear. We are willing, in this moment, to set aside other demands and responsibilities in order to deliver what we promised. But life gets in the way […]

Read More →

the sound of a new network

Aircast Custom Music just completed the final mixes for the launch of a 24/7 news network based in Caracas, Venezuela called, Telesur.  It was one of the more comprehensive projects we have undertaken with about 50 individual elements created. One of the more interesting aspects of this project was the fact that while the channel is broadcast in the U.S., northern Africa, Latin and Central America and western Europe, the integral element of all of the music used for its programming and branding was created in Tennessee. The diversity of the talent pool based in Tennessee has long seemed to surprise many who think of Nashville as just the country […]

Read More →

sound adventures, bordeaux, and the nature of perception

Not many library catalogs these days can boast that they feature the Vienna Boys Choir and players from the Vienna Symphonic. Yes this is all true for  Sound Adventures, our newest catalog which was launched last week. Four years in the making, this catalog captures the depth and excitement of cinematic orchestral soundtracks, from massive epic scores to delicate soundscapes and celestial textures. The catalog was produced by Timo Spekkens and Thomas Zbornik, two composers who have a proven track record of creating exceptional scores for trailers, theme parks and a host of other projects as well as composing some of the finest trailer music in the Megatrax library. The […]

Read More →

megatrax launches sound adventures catalog

Eleventh catalog offers “Cinematic Music” from Timo Spekkens and Thomas Zbornik March 8, 2012 – North Hollywood – Megatrax has added another dimension to its production music offerings with the launch of Sound Adventures from producers Timo Spekkens and Thomas Zbornik. Featuring The Vienna Boys Choir and The Vienna Symphonic, among others, Spekkens and Zbornik expect their catalog to offer a new depth in flexibility for the creative process of applying music to images. Says Spekkens: “Thomas and I wrote two of the Impact Trailer series for the Megatrax catalog (MX204 Impact Trailers 3, MX164 Impact Trailers 2).  When we decided to start our own publishing company, it was a natural move to […]

Read More →

now’s the perfect time for investors to target music

Here’s an excerpt from a great article from the Financial Times- see the rest via the link at the bottom. The days when record companies physically manufactured vinyl are long gone but A&R – Artists & Repertoire, the almost mythical process of divining new talent – is as vital as ever. Finding talent, providing investment to support recording, production and, most importantly, marketing are even more crucial, now that the routes to market for new artists are so diverse. However, a key part of our growth will come from external investment in new digital services. In 2011, 32 per cent of recorded music sales were in a digital format, with […]

Read More →

licensing notes from leisa korn for march 5, 2012: civility edition

I find myself at a loss for words about my usual licensing lessons and instead feel a deep need to convey my thoughts on civility. ci·vil·i·ty/səˈvilitē/ Noun: 1. Formal politeness and courtesy in behavior or speech. 2. Polite remarks used in formal conversation. Synonyms: courtesy – politeness – comity – urbanity – complaisance I sat and stared in horror as many of you did recently while news of another senseless school shooting dominated the airwaves. Kids killing kids and for reasons no one truly knows or understands. People lashing out at one another in pain and frustration. And we ask ourselves “what is the world coming to?” But then do […]

Read More →