Phil Macko on Digital Production BuZZ
Each week Digital Production BuZZ works to keep people in touch with trends and technologies, people and practices that they need to know to keep up to date with digital production, postproduction and distribution opportunities, and last week they featured our SVP of Sales, Phil Macko. Check out the episode by clicking here or clicking on the image below. Phil’s section starts at the 28:00 mark! The Digital Production BuZZ airs LIVE Thursday from 6-7 PM Pacific Daylight Time at www.digitalproductionbuzz.com/live-this-week.
Are Tradeshows Still Worth It? Phil Macko Reflects on NAB
Tradeshows? Like everything in the digital age, the role and relevance of tradeshows is changing. In years past the decision to attend events like NAB was a ‘no brainer’. The new products, networking opportunities and client interaction opportunities it offered made the pay-off clear. With the advent of webinars, social media and video conferencing it is now so much easier to interact with clients than it was years ago. This has brought the whole topic of tradeshow attendance into question, especially when coupled with more conservative budgets, etc. With all of the above in mind I attended NAB 2013. My take-away…it’s still as important of a show to attend as [...]
From the vaults: Let’s pay the holiday spirit forward into 2013
SVP of Sales, Phil Macko’s, message after the Newtown shootings last year seems apt in the wake of yesterday’s bombings in Boston. “Perhaps we can change tomorrow by the way we treat each other today.” Our theme for this month’s blogs is our year in review. I’m finding it difficult to look further back than a little more than a week ago when the horrific attack occurred in Connecticut. Perhaps, now that we have all survived the ‘Mayan deadline’ of 11:11 am on December 21, 2012, we can all move forward to the new stage of enlightenment that the Mayans actually predicted I hope that this new enlightenment begins [...]
Megatrax Pays it Forward at the Student Television Network Convention
It’s already time for the annual Student Television Network Convention, and this year Megatrax is the proud Music Sponsor. Nancy Held Loucas, Program Director for Student Television Network, says: “STN strives to teach real world skills, and an understanding of music copyright is one of them. We are so pleased to have Megatrax as a sponsor of the STN 2013 Convention to aid our students in producing pieces with rights cleared, professional music.” Students and teachers will have cart-blanche access to all content at www.megatrax.com during the convention. The students participate in a variety of film-run type contests and will be able to use our music to help their productions. Whether [...]
Greetings from NATPE 2013 in Miami!
Megatrax Production Music is on the scene this week at the National Associates of Television Program Executives’ 50th Anniversary celebration in Miami, Florida. NATPE truly is the global content marketplace for a multiplatform world, and we’re proud to have the newest member of the Megatrax family, Jaime Caro, there to represent us. Are you at NATPE? Let’s get together!
Megatrax Welcomes Miray Kavadarli to its Sales Division
We are delighted to announce the addition of Miray Kavadarli to our Sales team as the Division Manager for Film and Television. Miray is a graduate of the Berklee College of Music and brings several years of experience in production music to her role at Megatrax, as well as fluency in English and Turkish. Our Senior Vice President of Sales, Phil Macko, says: “I am excited to have Miray on staff; she will make a great addition to our Film/Television team. Miray has demonstrated a strong understanding of the needs of this segment, and has demonstrated innovation to this market in her marketing and sales approach. Miray will be a [...]
Megatrax Welcomes Jaime Caro to Radio Division for LATAM
On the first of this month, we welcomed a new addition to the Megatrax family: Jaime Caro. Jaime has joined us as Assistant Division Manager for Radio in Latin America, where he’ll manage the Radio market for LATAM and assist Senior Division Manager Willy Rivera with all of his duties. Based in Miami, Florida, Jaime will be able to help clients in both Spanish and English. Jaime is a native of Puerto Rico, and in addition to being a terrific salesman, he spent several years teaching in the Florida public school system and logged some time in management for an education-focused non-profit. Jaime is excited to be a part of [...]
Content Will Always be King
My managers and I had the pleasure of meeting together in the charming city of Nashville this past week. In addition to warm southern hospitality and incredible music, the trip offered further evidence of the evolution to digital delivery and its effects on the world of music – and broadcast. From the songwriter who now receives royalties from new broadcast models such Pandora and Spotify, to the radio station now played on TuneIn. From the local news channel now broadcast on Aereo to the original programming now delivered on Yahoo! channels and Netflix. From all perspectives, the advent of digital delivery has forever changed the landscape. What will never change [...]
Know Your Productivity Cycle
Numerous productivity studies based upon circadian rhythm and other internal cycles have proven that most workers have between 4 and 5 hours of peak productivity per day. These are the times when we feel most awake and alert – times when we work most effectively. Most of us are generally aware of our peak times, and when we start scheduling our days in a manner that maximizes our use of this time we can significantly increase our productivity. For example, I am my most productive from 11 am to approx. 4 pm. I am foggy in the mornings – it takes several cups of coffee (Brazilian or Colombian preferably) to [...]
The Fallacy of Multi-Tasking
Modern corporate America is built on the assumption that the more effectively a person multitasks the more efficient and valuable they are – and the higher up the food chain they can move. Headcount reduction, based upon this theory of multitasking coupled with advances in technology, has been widespread across American companies. There is only one problem Corporate America – we cannot multitask. Studies at MIT involving MRI scans conclusively show that the process we commonly consider to be multitasking actually occurs in a sequential, not simultaneous manner. Using an example we often face at work of; attending a meeting and listening, checking email, then receiving a text (all on [...]
